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At that time, many evening news agencies conducted "pulse polls" for $.50 per call charges and displayed results on television.
One early use was by Saturday Night Live producers for the sketch "Larry the Lobster", featuring Eddie Murphy. AT&T and the producers of SNL split the profits of nearly 0,000.
This type of scam was especially popular in the late '80s to early '90s in the United States before tougher regulations on the 900 number business forced many of these businesses to close.
A 1-900 telephone number, in the North American Numbering Plan, has the form 1-900-###-####, and is often called a 900 number or a 1-900 number ("one-nine-hundred").
However, in 1987, after a child had accumulated a bill of ,000 From the early 1980s through the early 1990s, it was common to see commercials promoting 1-900 numbers to children featuring such things as characters famous from Saturday morning cartoons to Santa Claus.
Area Code 900 went into service January 1, 1971, but the first known to have been used in the United States for the "Ask President Carter" program in March 1977, for incoming calls to a nationwide talk radio broadcast featuring the newly elected President Jimmy Carter, hosted by anchorman Walter Cronkite.
At that time, the intent for area code 900 was as a choke exchange—a code that blocked large numbers of simultaneous callers from jamming up the long distance network.
Due to complaints from parent groups about kids not knowing the dangers and high cost of such calls, the FTC enacted new rules and such commercials ceased to air on television as of the mid-1990s.
Using 900 numbers for adult entertainment lines was a prevalent practice in the early years of the industry.